News

Gravity win M&S For Business account
23 Aug 2010

Marks & Spencer has appointed Gravity London, part of the new Gravity Global B2B advertising group, to manage its business marketing account, following a three-way pitch.

Commenting on the appointment Matt Aldridge, head of sales for M&S for Business said: “Over recent years M&S consumer marketing campaigns have reached iconic status. With the appointment of a B2B specialist, we want to showcase the great service M&S offers its corporate customers and build understanding of how our products can be used to drive business performance in a variety of areas such as customer acquisition and employee benefits and motivation. Gravity impressed us with their response to our brief, demonstrating creativity and a real understanding of the M&S brand values – Quality, Service, Value, Innovation and Trust.

Gravity CEO Mark Lethbridge said: “Brands don’t come much bigger or better than M&S so we are delighted to win the business and very excited about the future.

Gravity Puts Some Magic On The D&AD Blog
23 Apr 2010

We are pleased to present a story this week about how Gravity London use an exciting brief to learn a thing or two about merging disciplines. Seamlessly coordinating print and digital teams to demonstrate the creative functionality of QuarkXPress 8. The more we learn, the better our ideas can become. Thanks very much to Valentina Moressa at Quark for sharing this great case study with the tutors and students of our University Network.

Behind The Magic

Paul Anderson is the creative director at Gravity London, one of London's hippest agencies, working across TV, press, outdoor, radio, DM, ambient, experiential and the world of digital, with clients the likes of Investec, Toyota and Adecco.

At Gravity's, like in most agencies, the creative department is split between press and digital. Paul, however, is fully aware that "there's not going to be one or the other anymore in the world. It's just not really feasible. So anything that can help the crossover of those two disciplines has got to be a great thing."

To read the article in full, visit the D&AD Blog

Second win in one week for Gravity London
26 Mar 2010

Gravity London received the prestigious silver award for 'Best Animation' for Investec 'New World' at the International Visual Communications Association (IVCA) Awards on 26 March 2010.

The Investec 'New World' 30 second animation featured a fast moving world created out of the words 'Investec Specialist Bank'. It was produced by Ridley Scott Associates and animated by Hi-Sim.

The IVCA Awards are recognised as the mark of excellence for effective business and public sector communications in video, interactive projects, business television and digital media.

Paul Anderson the Executive Creative Director of Gravity said

"This is a great acknowledgement for our moving image creative work. We like to push boundaries at Gravity and the idea of creating a world out of our clients' name was a challenge. It fits with our philosophy where the client is central to the idea and not borrowed interest. It has resulted in a piece of film you can watch over and over again. The team at Hi-Sim did a great job and we are delighted that the high standards of creativity have been recognised by the international awards judges".

View the Investec New World animation

Gravity London Wins Gold with Investec Creative.
25 Mar 2010

Gravity London secured the top digital award at the Money Marketing Awards, in London on 25 March 2010.

Gravity beat off stiff competition from leading agencies in the sector to put Investec in the gold position. The awards were held at the Grosvenor House and presented by Alistair McGowan, where the win was witnessed by over 1000 industry figures.

Paul Anderson the Executive Creative Director of Gravity said

"Gravity London is getting a strong reputation for producing leading edge digital creative work. This is exactly where we want to be. We are very proud that our client, Investec, backs creativity so wholeheartedly and lets us produce the leading work in the sector. Our philosophy places our clients at the centre of the creative concept so our ideas are wholly about them and not borrowed interest. This top award recognise this"

View the award-winning creative

All eyes on the prize – Gravity London shortlisted for online award
02 Feb 2010

Great news! Gravity London has been shortlisted in the Best Online Advertisement category of the Money Marketing Financial Services Awards 2010.

The nomination is for web banners created for Investec Structured Products and features a zebra being painted by a paint brush. This dramatised the 'creation' of three new income plans as part of an overall collection of structured products for IFAs to inform their clients about.

Finalist status is an achievement in itself as hundreds of entries went before the judging panel. Still, all eyes will be on the prize when the winner is announced this month, Thursday 25th March at The Grosvenor House Hotel, London.

Gravity helps Lifesaver raise funds for Haiti
01 Feb 2010

Gravity London is supporting British-inventor Michael Pritchard in his mission to deliver the award-winning Lifesaver bottle and Jerrycan to families in disaster-struck Haiti.

"Water is the new currency in Haiti," says Michael Pritchard, the inventor of Lifesaver. "But it is not the shortage of water that is the issue; it is the shortage of clean, safe drinking water. The solution is not trying to ship in millions of bottles of water; the solution is being able to use the water that's already there but turn it into water people can drink."

'Lifesaver' Jerrycans and bottles are proven all over the world. They have a unique filter system that enables safe drinking water to come from a contaminated source, without the need for chemicals.

The first 1,000 of Pritchard's Lifesaver bottles will shortly be on their way to the island, as part of Operation Blessing, but much more help is required, Pritchard says. "As little as £4 could provide one child with clean water for a year."

"Children need at least 2 litres of water a day to survive," he continues. "One Lifesaver Jerrycan can produce the equivalent of 20,000 litres of clean, sterile drinking water. Put another way, one Jerrycan can provide enough safe drinking water for more than 700 people for two weeks," he adds.

Gravity London is helping Michael and Operation Blessing to raise awareness of the appeal through advertising and PR support.

Operation Blessing is a non-profit relief organisation whose goal is to alleviate poverty and human suffering through various relief programs throughout the world.

www.Lifesaversystems.com

B2B marketing magazine want Gravity's Global Expertise
12 Jan 2010

B2B Marketing Magazine is collaborating with Gravity Global to advise its readers on International business Marketing.

Gravity Global will draw on its experience and expertise to offer workshops, advise on best practise, write top tips and dos and don’ts guides as well as opinion pieces and articles for B2B marketing.

The content will be available to readers via the magazine’s Knowledge Bank initiative by early spring.

Commenting on the initiative Gravity CEO Mark Lethbridge said:

"B2B marketing magazine has established itself as the industry's most respected forum. So to be asked to join their knowledge bank initiative and pass on our experience working with a broad range of international clients is something we’re looking forward to and we hope will prove to be of real value to their readers".

Gravity Apples are Green
28 Nov 2009

We have a certificate to prove it. Gravity London is very proud of the fact that we have achieved the ISO14001 environmental accreditation. At Gravity, we take the environment very seriously and have a carbon neutral mission.

Right now we have been checking our footprints measuring our energy and reducing our waste. In addition to the ISO 14001 accreditation, Gravity has been restoring wetland habitat, planting trees and designing environmentally friendly packaging. All good fun and good for the planet.

The picture shows Dushan our financial controller holding the Gravity London ISO14001 certificate. It came with the frame - we didn't choose that. It is made from FSA sustainable wood though! Nice.

Gravity lands triple win at B2B Marketing Awards '09
26 Nov 2009

With a record 8 finalist nominations, Gravity London has scooped three category wins at the 5th Annual B2B Marketing Awards '09.

The only agency to walk away with three Gold awards on the night, CEO Mark Lethbridge said it was a proud moment.

"It's great to have our peers recognise the value of our work. Especially as we set very high benchmarks for ourselves," said a jubilant Mark.

"Our clients appreciate what we set out to achieve and these awards are just as much a reflection of their drive and determination to create remarkable work as it is our own," Mark continued.

"Big congratulations to everyone involved." The winning campaigns were:

• Winner - Category 6. Best Live Initiative
• 'The launch of New Reality' for Thales Training and Simulation
• Winner - Category 9. Best Brand Campaign
• 'In good hands' for Ecclesiastical Insurance
• Winner - Category 10. Best Product Launch Campaign
• 'The launch of New Reality' for Thales Training and Simulation

When the going gets tough...
24 Nov 2009

B2B marketing agencies are finding it tough going amidst the recession, but as Joel Harrison of 'B2B Marketing' reports, it's not all doom and gloom, with some significant success stories

B2B agencies are continuing to report strong growth, despite the recession, according to the B2B Marketing annual Agency Survey. Average year-on-year growth in gross income remained constant at 21 per cent for the top 40 agencies, suggesting that agencies are successfully riding out the downturn and adapting their business models to align with new opportunities.

However, this headline figure does not tell the whole story, and a combination of excellent performances by a handful of top performers, plus the disappearance from this list of those agencies which did not fare well, has distorted the overall picture.

With the wider UK economy still in the doldrums, agencies can expect the environment to remain challenging well into next year - if not longer. The survey illustrates this clearly, with 44 per cent of respondents describing the current state of the market as 'challenging', whilst only 38 per cent describe it as 'buoyant'. This contrasts markedly with 2008, when agencies remained evenly split between 'challenging', 'bouyant' and 'static'.

Tough at the top

The league table (see opposite) suggests that, despite the recession, a number of agencies are flourishing. However, the figures do not tell the whole story. Yet again, GyroHSR (formerly Gyro International) has put in a set of extremely strong figures, and once more reinforced its dominance of this sector. Its gross income figure of £63.7 million includes both the former UK-based Gyro agency, as well as US-based HSR, which it merged with in April of this year.

The top of this year's league table is also interesting as it highlights the emergence of Gravity, which appears to the first serious rival to Gyro as a global B2B agency brand. Gravity has been formed by three B2B specialist agencies from around the world, including UK-based AGA, and it will be interesting to note whether other agencies attempt to follow this model to gain a global footprint in the coming years. Other new names at the top of this year's survey are MRM London and Metia, making this year's league table the most inclusive ever.

This is taken from a longer article written by B2B Marketing; October 09 issue. To read the article in full and see the B2B Marcomms Agencies League Table 2009 please download the PDF here Alternatively, visit the b2b site at www.b2bm.biz/agencyleaguetable09

Gravity Nominated for 8 B2B Awards
Oct 2009

Gravity London/A.G.A Group has been shortlisted this year for eight more awards in the 5th Annual B2B Marketing Awards, including 'Agency of the Year' yet again. Results will be announced 25 November 2009.

The categories our work has been nominated for:

Category 6. Best Live Initiative 'The launch of New Reality' for Thales Training and Simulation

Category 8. Best use of creative 'In good hands' for Ecclesiastical Insurance

Category 9. Best Brand Campaign 'In good hands' for Ecclesiastical Insurance

Category 10. Best product launch campaign 'The launch of New Reality' for Thales Training and Simulation

Category 15. Best Limited Budget Campaign 'Live design' for Quark

Category 17. Best International Campaign 'Conversation' for Innovex

Category 18. Most Commercially Successful Campaign 'The launch of New Reality' for Thales Training and Simulation

Category 21. Best Marketing Communications Agency 'The A.G.A Group'

Gravity London goes Green with The Tree Council
Sept 2009

Gravity is committed to developing its 'Green' credentials over the next 12 months and our Associate Membership of The Tree Council this month is just the beginning.

In becoming a member we have signed an Ethical Statement to show our support for the aims of the organisation and to demonstrate that we have an active interest in issues relating to trees, biodiversity and the environment in general. As an independent charity, The Tree Council is able to put forward balanced views to central and local government, industry and other organisations.

The Green Monument Campaign, a drive for proper safeguards regarding heritage trees; The Tree Care Campaign for aftercare to improve the survival rates of young trees; and the Hedge Tree Campaign in support of the UK Government's Biodiversity Action Plan are all worthwhile initiatives currently be driven by The Tree Council in association with its partners, member organisations and Tree Wardens.

Gravity London is also currently in the process of pursuing ISO 14001 certification with The British Accreditation Bureau - a standard that specifies the requirements for an organisation's environmental management system.

Michael Pritchard Takes on the Dragons
Aug 2009

Michael Pritchard impressed TV Dragons Peter Jones and Theo Paphitis with his ANYWAY® concept, securing a £125,000 deal to give them each a 10% stake in the company. The investment will support Michael in selling the licensing rights to the innovative dip tube to trigger spray manufacturers.

Gravity London designed and produced the website dedicated to the invention, www.anywayspray.com and is responsible for marketing communications relating to Michael's other inventions such as the LIFESAVER® bottle, the world's first ultra-filtration bottle, which allows local sources of water to be safely consumed.

Gravity London Helps NetJets Take Off In New Market
Aug 2009

NetJets® The Middle East Program®, provided by National Air Service (NAS) in Affiliation with NetJets Inc., has appointed Gravity London to handle its marketing communications. The company's innovation of executive aircraft 'fractional ownership' delivers unique flexibility and is highly cost effective. The pride of the fleet is the first commercially operated Falcon 2000LX in the Middle East.

New orders for 'RealitySeven'
July 2009

Thales Training & Simulation had a new flight simulator to promote and a new business approach to package to customers.

Gravity London was engaged to research, create, co-ordinate and roll out everything that was required to launch what we ultimately branded 'The New Reality'. We developed a massive, worldwide airline industry forum event hosted by BBC presenter Nick Ross and conducted press briefings, Thales staff briefings and sales team training to drive the message home.

The event took place at Thales Crawley, a £100million office and production complex in the UK, on 19th February 2009 with an expert panel and more than 500 people attending.

Gravity London wins place on UKTI agency roster
June 2009

Gravity London has been appointed to the agency roster of the Government and Foreign Office department: UK Trade and Investment. The UKTI is a key department for the economy helping UK businesses to export and also to attract inward investment.

Adecco Recruits Gravity London To Handle Its Marketing
Jan 2009

A Fortune 500 company, Adecco has been appointed by the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) as the Official Recruitment Services Supplier and a Tier Two Supporter to London 2012.

Gravity London has been appointed by Adecco at an important time in the brand's development in the UK.